With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. For the Overwatch League, which is in its second year as a professional esports league, it’s been trying to connect with localized audiences.
According to Commissioner Pete Vlastelica, the president and CEO of Activision Blizzard Esports, his league’s relationship with The Dallas Morning News could be the first step in landing future opportunities with other newspaper outlets. “We think [The Dallas Morning News’] move to cover the Dallas Fuel Overwatch League team is a fantastic move, and local market sports coverage of Overwatch League teams is something we expect to see more of in the future,” said Vlastelica. “We want to throw our support behind this type of local market press coverage, and our teams are equally as excited as we move to play home matches in all local markets next season.” For The Dallas Morning News, they will be covering a team that’s apart of sport’s most popular trends of late. According to Vlastelica, Overwatch League is the fastest-growing sports league among the 18-to-34 demographic. Since launching in 2018, the league has amassed more than 1 million followers across Facebook, Instagram and Twitter. Overwatch League has continued to grow in its sophomore season as well. According to league executives, it opened its 2019 campaign by reaching over 13 million viewers across its broadcast […]
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