Gamers, Esports Stars Get Reimagined in the LAMO Universe First previewed by Wicked Cool Toys during Toy Fair New York , the universe is ready for take off. A convergence of professional gamers and esports stars, vinyl collectibles, mobile augmented reality (AR), and a digital party game, LAMO is a true cross-platform experience. Vinyl collectibles based on Tyler “Ninja” Blevins, summit1g, TimTheTatman, LIRIK, and Dr. DisRespect come to life through the AR collector app (available for iOS and Android ), with content transferable to the LAMO companion game, where kids and collectors can use their digital avatars to battle it out in a full-scale brawler that takes place in an amusement park-themed self-destructing game world. The game is coming soon to Windows PC, with console and mobile editions currently in development. All characters with the exception of Dr. DisRespect will be playable in the game. According to the LAMO team, additional vinyl collectibles and digital in-game avatars based on top streamers and “fan-favorite pop culture icons” will be introduced soon. LAMO vinyl figures will be available through retailers including GameStop , Target , and more, in addition to the Play Shop.
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