Welcome back, guys!
First and foremost, I have to apologize for my absence last week. A few things came up that were unavoidable. Nevertheless, I hope you had a great two weeks streaming and really made some headway building your audience!
This week is all about promoting yourself with a marketing campaign. You are now a product or a service to those who wish to watch you. It is crucial you consider yourself this way as then you can start applying some standard business principles to your streaming.
Consider the most recent Avengers Film. It had a budget of approximately $365 million. Reportedly $200 million of this was on their marketing campaign. That is more than most films spend on their budget in total.
Still, think a marketing campaign doesn’t matter?
Now, I appreciate you are not going to be remortgaging your home or hoping for a lottery win to fund your marketing campaign. You are streaming to make money and not spend it hopefully.
However, there are loads of ways you can get yourself noticed on stream and various platforms for free.
Make Use of Social Media
One of the fundamental principles of digital marketing is a marketing campaign and its use of social media. There are literally so many to choose from. Below are a list of the main ones worth utilizing in spreading the word about your great streams.
Probably the least popular for promoting yourself as a streamer but it can be useful. If you are streaming through Facebook Gaming, then using this is a no brainer. I recommend you set up a separate page to engage with like-minded people. If only so you don’t irritate your friends and family for constant posting.
This is possibly more appropriate if you are streaming to a particular niche and have a appreciate page set up. For instance, I might do a Final Fantasy Page on Facebook and promote my Final Fantasy streams on it.
For me, this is the big one. Twitter not only is a hive for various gaming posters, but it is also an excellent medium to get involved in a conversation and find people who already utilize twitch.
Instagram is also a good platform. The best thing to do is use a screenshot from the game and utilize the tagging feature. #twitchstreamer #twitch #streamer should be in your tags, but also you want to reach a broader community so throw in a few tags with the name of the game, genre, and about gaming in general. It is important you link to your channel in your bio and in each post you publish. I also recommend posting thrice before and during streams. Once, an hour beforehand and again just before you are about you log on and finally after you have been streaming for a little while. The main reason for this is the feeds on social media are continually updating. Therefore, you want to reach the maximum audience.
You Are Now a Copywriter!
The reality is, to be a successful streamer, you really need to have a wide array of skills and roles. Look at successful streamers and even the egirls. Say what you want about them, and I honestly say all power to them, but they are fantastic at marketing themselves. Some of these are significant gamers, and some may not game at all.
The success of those that aren’t massive gamers can mainly be attributed to how they market themselves. Another useful tool in this is copywriting, but what is it?
Straight from our friend Google:
the activity or occupation of writing the text of advertisements or publicity material.
Whenever you tell people on these social platforms, you are doing just that! Now I don’t expect you to become a copywriting wizard overnight; however, there is one natural principle you can utilize when copywriting:
I could try and explain this further, but why not let an expert explain it. Below Stefan Kojouharov explains the concept really clearly, and he also runs some great courses on Udemy.
Whatever You Do, Do not do this!!!
There is nothing wrong with promoting you on your own social media and through websites and accounts that encourage it. But you must never promote yourself on someone else’s stream or post. Not only is it absurdly rude but also as a viewer, it would make me not want to visit that persons twitch out of principle.
Instead, try interacting with a few streamers in your niche in the hour before you start streaming. Ask them questions and show genuine interest in their stream and game. There are several reasons for doing this.
Firstly, it is nice, and you get to support other members of your community, and you may even make a new friend.
Secondly, they may want to know more about you. They may ask if you stream in which you can mention yourself.
Thirdly, they may even host you on their stream when they finish streaming giving you free publicity and viewers. Even better, you can host them!
Next week we discuss things to do five minutes before you push the big red button!
I am a streamer, blogger. reviewer and most importantly a Dadder!!