Leading streamer and influencer Tyler “Ninja” Blevins has confirmed that he will be streaming exclusively on Microsoft -owned platform Mixer. The blockbuster announcement ends a lengthy tenure for Ninja as a Twitch partner, to which he had accumulated much of his success and affluence as the industry’s most prominent personality. Photo credit: Mixer Belvins had grown into his current celebrity status alongside the proliferation of Epic Games’ Fortnite, recording over 278 million hours watched on Amazon’s Twitch. Additionally, Belvins was the first Twitch streamer to achieve 10 million followers – making him far and wide the most popular streamer of all-time. Launching in February 2015, Mixer has acted as a direct competitor to Twitch, although, it has comparatively failed to garner the same calibre of prosperity.
Since its debut, Mixer has inked a number of deals including an exclusive streaming partnership with SMITE Pro League; the arrangement at hand with Belvins, however, is titanic compared to any exclusivity deal by a streaming platform, ever. No details have been released in regards to the presumed monetary component of the deal – but it’s rumoured to be a tall figure. “I’m incredibly grateful for the opportunities Twitch has provided me,” Ninja told The Associated Press. “But as I looked at the next step in my career, I wanted to be somewhere that empowered me to push the boundaries of gaming and achieve bigger goals within the industry. Mixer provides me with more ways to connect with my community.” Belvins has previously expressed concerns around monetisation opportunities on Twitch being heavily reliant on time spent broadcasting. It’s speculated that perhaps his arrangement with Microsoft and Mixer could cushion the economic blow dealt by hosting live events or producing other non-streaming content. In the last several months, Ninja’s Twitch popularity has suffered […]
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